Nothing to get too excited about, of course, but it’s a nice touch that’s tastefully incorporated into a watch at a price point where you’d have to forgive them for leaving it out. But whatever painting or embossing process they used succeeds in creating a sense of depth that isn’t actually there. Now, the Detrola’s markers are … not applied. One of the signposts of high-end watches is that the writing you see on the dial, whether it’s the numerals or the hour markers or even the brand logo, is “applied” rather than painted on, meaning they are literally placed, one by one, onto the dial, creating a raised effect that is only visible on super-close inspection but is awesome nonetheless in that it assures you that someone, an actual person, worked very hard on it.
Which is a nice option to have, as I admittedly began to regret not choosing a more interesting color combination. Also worth mentioning: the straps have “quick release” functionality, not unlike the Apple Watch, making it very easy to switch things up a bit. I tested out this watch in the middle of August in New York City, commuting to work in disgusting heat and humidity, and it never once bothered me. Each of the seven colorways comes with a silicone strap that is a pleasure on the wrist. SHOP THE COLLECTION HERE Model D What I liked: When singling out a model to review, I of course went with the all black Model D because I am prone to joylessness and, at age 40, unsure of my ability to pull off something more whimsical. The Detrola is priced at $395 and is available in seven different colorways, ranging from the not-at-all playful all-black Model D to the perhaps overly playful Islander model, which features heavy doses of pink, green, and orange. With the brand’s newest line, the Detrola, it appears Shinola is trying to reach a younger demographic, one less interested in achieving that accessible heritage vibe they’ve mastered with the Runwell line, and more concerned with having a bit of fun. Shinola watches have become standard among a certain kind of stylish young man who knows enough to want something good-looking on his wrist but isn’t quite ready to dive headlong into the world of haute horology - or to become the type of person who says haute horology.
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